A FEW blogs ago..and by a few, I mean over 50 blogs ago, I spoke about my confusion at the Kiddicare tills when presented with bags of Maltesers and Kit Kats.
I didn’t understand why a shop targeted specifically at parents of young children, felt the need to pack its tills with chocolate.
I tweeted my blog to the lovely folks at Kiddicare, who responded with a very polite, but rather standard response that this would be sent directly to their head office, and they would rethink their direct marketing policies.
Well. Today we ventured to Castle Marina and, low and behold, the tills no longer have chocolate, tempting our little toddler friends, or trying to play on the vulnerabilities of post-natal women who haven’t slept in weeks.
This I believe is feedback heard, understood and received.
I felt a tinge of pride, and a great deal of respect for the marketing team at Kiddicare for listening and acting on my feedback. I just hope I haven’t disappointed too many chocoholics..if I have, there’s a Sainsburys down the road, who I believe cater adequately for all your cocoa-related needs.
If this has worked, I think I may speak to John Lewis next about the size and cost of their ‘large breakfasts’, and put forward my suggestion to Audi about monthly raffles on the Q5.
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