AFTER reading about some parents’ experience of customer service at Kiddicare in Nottingham, I’m surprised I still go there.
However we do have a toddler, and they do have a big sale on, and this weekend we were in need of a couple of items, so I’m afraid my boycott (if more in willing than reality) was breached.
To be fair to Kiddicare, I hadn’t as yet had my own bad experience, so up to this point, it was their reputation to ruin.
There were no disasters, customer service was mildly mediocre, but nothing to complain about, we found everything we needed, and Erin was even able to play with the toy cars.
However, Mark picked up on something that just didn’t seem right.
When arriving at the tills - for those who’ve never been to Kiddicare, it’s a store dedicated to everything and anything you need for babies and toddlers - we came across a ‘last minute sales pitch’ that bemused us both.
Kit Kats, Maltesers and Mars Bars. Eh?
Erin loves her food, but she’s not quite at the age yet to recognise wrappers for things that she’s not allowed to eat, so she didn’t have a clue what they were. But give her six months or so, and I’m guessing she’d be tugging on our trouser legs demanding a sugar rush. So why have they done it?
It’s hard enough for parents at the supermarket tills - but in fairness to supermarkets, people with young children are not their primary audience, and their core business is to sell food. Kiddicare’s business is selling prams, cots, kids’ clothes and car seats, and their only audience is parents with young children.
From a marketing perspective it made no sense, from a PR perspective it was poor, and even worse..it made me want chocolate, so it cost me over 300 calories in a Costa Hot Chocolate on the way home!
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